South African Tourism makes big push to lure Chinese visitors

By Yang Feiyue(chinadaily.com.cn)
Updated: 2017-03-01 14:26:22

[Photo provided to China Daily]

South African Tourism, which held events in Beijing on Feb 27 and in Shanghai on March 1, will hold its next event in Hong Kong on March 3.

This year it is focusing on the excitement, surprise, joy and awe awaiting Chinese visitors to South Africa.

"We are proud to invite visitors to encounter the jaw-dropping 'Wow!' moments, once-in-a-lifetime experiences and unforgettable adventures found nowhere else in the world," says Bradley Brouwer, the president of the Asia Pacific for South African Tourism.

"South Africa casts a spell because it is not manufactured and mundane but authentically raw and unfiltered, which is exactly what today's travelers seek," he says.

A total of 117,000 Chinese visitors from China visited South Africa last year, representing a 38 percent year-on-year increase.

South Africa offers Chinese visitors compelling experiences combining pristine nature, wildlife, a city lifestyle, affordable luxury and amazing adventures from mountain hiking to shark cage-diving.

To encourage a seamless travel experience for Chinese citizens, South African Tourism has established visa facilitation centers in nine Chinese cities, including Beijing, Shanghai and Guangzhou.

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